世界好像已经准备好了：OpenAI 产品负责人谈 ChatGPT Work

Tim Fernholz

我知道你是 technical staff 的一员。说你是 Codex 和 Work 的产品负责人，对吗？

I know you’re a member of the technical staff. Is it right to say that you’re the product lead for Codex and Work?

Thibault Sottiaux

我负责全部核心产品——也就是 API、智能体基础设施、企业，以及全部 ChatGPT，里面包括 ChatGPT Work，也包括经典版 ChatGPT，再加上 Codex 的全部。

I lead all of core products — that is API, agent infrastructure, enterprise, all of ChatGPT, which includes ChatGPT Work, but also ChatGPT classic, and then everything that is Codex as well.

Tim Fernholz

我没记错的话，你是向 Greg Brockman 汇报？

Am I right in thinking you report to Greg Brockman?

Thibault Sottiaux

对，Greg。我喜欢说，到头来大家都向 Greg 汇报。

Yeah, Greg. I like to say that everyone reports to Greg at the end of the day.

Tim Fernholz

为什么 ChatGPT Work 对 OpenAI 这么重要？

Why is ChatGPT Work so important to OpenAI?

Thibault Sottiaux

我们想把编程智能体的能力带给所有人。所以这是一次练习：把原本为技术人员做的东西，包装成安全、用起来愉快的形态，而且能在手机上、网页上随身用，再尽可能铺到最广的人群。这也是我们把它放进 Plus 方案的原因，每月只要 20 美元，你能拿到的价值相当惊人。我们追求的就是这个：让这项技术尽可能被最广的人群用上。

We wanted to bring the power of coding agents to everyone, and so this is an exercise in taking something that was made for technical people, and then packaging it in a way that is safe and delightful to use, but also you can use on the go on mobile, on web, and making it available to as broad of a population as possible. This is why we launched it as part of the Plus plan as well, which is only $20 a month, and the amount of value you get out of it is quite incredible. So that’s what we were pursuing. It’s like, “make this technology available to the broadest population possible.”

Tim Fernholz

分析师说这里有重要的经济动机：OpenAI 需要握住和用户之间的应用关系。

Analysts say that there’s an important economic motivation here, that OpenAI needs to own the application relationship with the user.

Thibault Sottiaux

我们给用户创造的价值和效用越多，他们就越愿意为其中一部分付费。我们一直也是这样看 ChatGPT 的。就像：我给你带来这么多效用，你坐在那儿会觉得「当然愿意每月付 20 美元」，因为你知道拿到的价值远不止这些。

The more value and the more utility that we generate for users, the more they will be willing to also pay for some part of that utility, and that’s how we’ve always seen ChatGPT as well. It’s like, I’m bringing so much utility to you as a user that you just sort of sit there and you’re like, “of course I want to pay $20 bucks a month for this,” because you know the value that you get is so much more.

Tim Fernholz

就争取公众对 AI 的好感而言，这项技术能有多重要？

How important could this technology be, in terms of winning over public opinion toward AI?

Thibault Sottiaux

我的看法是，我们有责任带着所有人一起跟上这项技术。所以问题是：扩散怎么做？Codex 是给宽容的技术受众做的，我们很早就把一部分能力交出去。现在技术成熟度到了这一步，我们觉得是时候扩散给更广的人群，并让大家明白……这远不只是帮你写东西，或给一点个人建议。在这个新形态里，ChatGPT 可以完全自主地替你做非常复杂的整件任务，而且做得愉快、安全。OpenAI 的使命就是把所有人带上这趟车。

The way that I view it is, we have a role in bringing everyone along with this technology, and so there’s this: how do you do diffusion? Codex was built for a forgiving technical audience, where we were making some of these capabilities available very early on, and now we are at a level of maturity of this technology where we feel it is the right step to diffuse it to a much broader audience, and then teach everyone … this is much more than getting help on writing or getting help on some personal advice. In this new factor, ChatGPT can actually do entire very complicated tasks for you all autonomously in a way that is delightful and safe. The mission of OpenAI is to bring everyone along.

Tim Fernholz

什么时候该让模型拿主意，什么时候该在人面前放按钮或界面——你怎么想这个过渡，以及时机对不对？

How do you think about that transition and when the moment is right to let the model take the lead versus putting buttons or a user interface in front of people?

Thibault Sottiaux

我们真正想做的，本质是打造能力极强的模型，再找到最简单、最愉快的方式把它带进你的生活，让你从中拿到巨大效用。要做到这一点，你几乎得从模型前面走开，让它表达自己，把所能提供的效用全部用上。……极简的产品表面，令人愉快的简洁，一种非常自然的与人相处方式。

The essence of what we’re trying to do is building extremely capable models, and then figuring out the most simple and delightful way to bring them into your life so that you get tremendous utility from it. And in order to do that, you need to get out of the way, almost, of the model, and you need to just let it express itself and be able to harness all of the utility that it can provide to you. … [A] minimal product surface, just delightful simplicity, a way to engage with humans that is very natural.

以前我们有文字，现在上线了 ChatGPT Voice，增长很快。直接跟它说话非常自然，就像我们现在这样，一场投入的对话。这项技术会越来越自然。它适应人，而不是反过来让你去学怎么用这个应用。

We had text before, but now we’ve launched ChatGPT Voice, which has seen a lot of growth. It is super natural to just talk to it, right? The way that we’re talking now, just have an engaging conversation. The progression of this technology is going to become more natural over time. It adapts to humans. You don’t have to do the reverse, where you have to learn how to use this application.

Tim Fernholz

模型到这个程度了吗？我在读沃顿的 Ethan Mollick，他研究这些工具，说 ChatGPT Work 想做成魔法，而 Claude Cowork 把 A/B 测试摆到你面前，让你做更多选择。你觉得工作者普遍准备好接受那种魔法了吗？

Is the model there? I was reading Ethan Mollick, who is a Wharton professor who studies these tools, saying that ChatGPT Work tries to be magic, and Claude Cowork puts A/B tests in front of you and has you make more choices. Do you think workers generally are ready for that level of magic?

Thibault Sottiaux

我们确实看到，世界好像已经准备好了。所以才会有这么惊人的采用。我们刚宣布，达到了 2000 万用户。我们把它做成了……简单但强大，简单但不妥协。

We definitely see that the world seems to be ready. This is why we’ve had incredible adoption. We just announced, we hit 20 million users. We managed to launch it in a way that is … simple but powerful, simple but uncompromising.

Tim Fernholz

想到要做一款「什么都能做」的产品，我脑子会有点转不过来。你会想最小可行产品吗？会想离散的问题吗？你们在评估什么？

My brain kind of breaks when I think about building a product that’s meant to do everything. Do you think about a minimum viable product? Do you think about discrete problems? What are you evaluating?

Thibault Sottiaux

这几乎也是一种发现式的产品。我们把模型能力推到前沿的同时，也会发现它能做什么，然后靠向它最擅长的那些事，再围绕它们做出好产品。这里面也有能力发现的成分，包括对我们自己。这始终是一种非常神奇、也很好玩的体验。

It is almost like a product of discovery as well. As we push on the frontier of capabilities of models, we also discover what it’s capable of, and we sort of then lean into the things that it is the most capable of, and then you know build great products around it. There’s this element of discovery of the capabilities as well, including for us. And that’s always a very magical, fun experience.

比如 GPT-5.6 在一般工作上进了一步：能处理大量文档、生成像样的幻灯片和报告、做深度研究，都是专业人士会做的事。我们靠向这些，收集反馈，再继续改进。这也是这些能力迭代式部署的一部分：向社区学，向真实使用学，然后持续改进。

For example, GPT-5.6 was a step up in general work: being able to process a large amount of documents, generating quality slides, generating quality reports, doing deep research, things that a professional will do. We then lean into that, and then we capture feedback, and then we continue to improve. And this is also part of iterative deployment of these capabilities. It’s learning from the community, learning from real use, and then continuously improving it.

Tim Fernholz

Plus 方案我付的钱，和我实际用掉的 token 之间有很大缺口。你觉得这件事会怎么走？我该担心吗？CFO 该担心吗？

There’s a big gap between what I’m paying on the Plus plan and the amount of tokens I’m using. How do you think that plays out? Should I be worried about that? Should CFOs be worried about that?

Thibault Sottiaux

我们每天都在把效率的前沿往前推。我们宣布了 Luna 的大幅降价，八折。这是一次永久的价格校正……所以当前这档前沿能力会随时间越来越便宜。这件事会继续。我们的目标是，长期在同样的美元金额里装进更多效用。你想做更多，当然可以多付钱做更多；但就今天已有的能力而言，六个月后醒来，你应该能用更少的花费做同样的事。

We are working every day to push the frontier on efficiency. We announced major price cuts with Luna, 80% off. This is a permanent price correction… so the current level of frontier capabilities become cheaper and cheaper over time. This is something that will continue. Our goal is to, over time, include more utility in the same dollar amount. So if you want to do more, you know, it’s like, of course you can pay more to do more, but in terms of what is capable today, it’s like you wake up six months from now, you should be able to do all of the same with less spend.

Tim Fernholz

对那些一想到要把邮箱、把你们今天刚上线的 iMessage 访问权交给它就紧张的人，你怎么说？

What do you say to someone who is stressed out about giving it access to their e-mail, giving it access to iMessages, which you just rolled out today?

Thibault Sottiaux

重要的是挑选安全、对齐的模型。我们投资里非常非常大的一块，就是安全栈、安全方法，以及就这些事发布诚实的基准。我们的模型在这些议题上是世界级的。

It’s important to pick models that are safe and aligned. And a very, very big part of our investment is in the safety stack, the safety approach, publishing honest benchmarks on these things. And our models are world-class at these topics.